The Six Elements Of Packaging Structure Design

Packaging structure design, also known as packaging shape design. Packaging itself is an integral part of a product, serving as a medium between consumers and the product. When consumers purchase a product, the first thing they come into contact with is packaging. The design of packaging structure can have a significant impact on consumers both physically and psychologically. This article shares 6 elements of packaging structure design for your reference and learning
Packaging structure design refers to the design of the external and internal structure of packaging based on scientific principles, using different materials and forming methods according to the structural requirements of each part of the packaging. It is closely related to production technology, product costs, and the sales and transportation of goods. Therefore, packaging structure design should not only pursue formal beauty, but also practicality. Packaging structure design can use various methods to pursue the beauty of packaging's shape, material, and craftsmanship from multiple perspectives.
1. Line type elements
Points, lines, and surfaces are important constituent elements in painting, while line elements are the basic morphological elements in packaging structure. Lines can be roughly divided into two categories in packaging structure: one is body lines, and the other is decorative lines. Body lines are commonly referred to as contour lines, while decorative lines are decorative elements on product packaging that do not alter the shape.

2. Block design
The block composition method is also known as block combination method or block addition and subtraction method. Firstly, it is necessary to use a primitive block as the main prototype, and then add, subtract, or combine this primitive block to form a new structure. There are various ways to form blocks, often resulting in unexpected outcomes. In the design process, it is important to avoid being too complicated, pay attention to the relationship between parts and the whole, and pay attention to the sense of space and hierarchy. The packaging structure should be harmonious and unified.

3. Biomimetic elements
Biomimetic elements refer to structural elements obtained by simulating and refining the forms of animals, plants, and other elements in nature. Making packaging shapes based on processed and refined forms often has a certain level of interest.

4. Texture elements
People can feel the softness and hardness, roughness and smoothness of objects through touch. When people buy goods, they first see them, then touch them. It is possible to influence one's inner feelings by perceiving the texture changes on the surface of an object, and it can be transformed into visual and psychological perception through experience.
By processing texture elements on product packaging, visual contrast and tactile changes can be increased. Proper handling of texture elements can make the product more distinctive, but if not handled properly, it may cause discomfort.

5. Transparent Element Space
Penetration method refers to the process of cutting through a complete packaging structure to create a porous or perforated structure in the packaging form. The result obtained through this method is a packaging structure with a strong sense of space.

6. Light and shadow elements
Light and shadow elements are commonly used in glass packaging. Designers often create certain sections or small structures on packaging, which can produce different effects under the illumination of light, making the product more three-dimensional, spatial, and mysterious, often giving consumers a luxurious and high-end visual experience.